An annual fundraising event on behalf of Skybeck for Austin Sunshine Camps

Every year, Skybeck rounds up avid sportsman in a competitive shooting tournament to raise funds for Austin Sunshine Camps, a non-profit summer camp for kids in Austin, Texas.

I was challenged with creating a friendly branding system with nods to shooting, sunshine, & bright colors. I chose to go with a vintage look and feel in the typography & rounded shapes, and radial linear elements that appear similar to the end of a shotgun shell & the feeling of “sunshine”. Since Skybeck’s brand colors are blue and gold, and Austin Sunshine Camp’s brand colors are blue, orange and yellow, I wanted to combine both ideas into retro-style versions of both brand’s colors.

These colors were carried out through various assets on web, email, event signage and swag merchandise.